FOLLOWING a successful first year in Ireland, Spotify plans to take it up a notch. Kicking off their new Irish specific marketing strategy the music streaming site is hoping to expand their Irish market.
Adam Williams, the managing director of Spotify Ireland, UK and Benelux said in a statement to The Irish Times: ‘It’s such a great market, with brilliant heritage in music, and it’s one we want to continue to push on and grow.’
Spotify is the largest and fastest growing music site of its kind with over 24 million subscribers. In the past twelve months Irish users of the service have listened to over 1500 years’ worth of music!
Williams also commented: ‘2013 has been a great year for Spotify in Ireland and we are delighted to be celebrating our first birthday in the market. Ireland boasts such a rich music heritage and some of the most passionate music fans in the world. Irish music fans enjoy everything from traditional Irish music to global superstars such as U2, and are also discovering new and breaking Irish artists such as Kodaline and Hudson Taylor. Spotify offers the right music for every moment, so we look forward to welcoming more music fans onto the service.”
To celebrate the anniversary Spotify released some interesting facts surrounding their Irish subscribers. May 1st 2013 emerged as the most musical day of the year for the Irish users. Between 4 – 5pm on weekdays appears as the most popular time Irish users are listening in with Thursday being the day with the most hits.
Most popular track: Ho Hey by The Lumineers
Most popular Irish artist: Kodaline
Most popular artist: Daft Punk
Most popular female artist: P!nk
Most popular male artist: Calvin Harris
Also users of the service can avail of the Ireland’s Top 40 playlist now – http://open.spotify.com/user/spotify/playlist/7D7FQlxUW8C2O4R6NHSrhV