THE unmistakable Geordie Shore trend appears to be everywhere we look these days- fake tan, big hair and lots of cleavage (for both boys and girls). The Geordie Shore craze is definitely an extreme example of how men’s fashion has evolved.
The stereotypical ‘don’t care’, ‘lad culture’ is becoming a thing of the past as men appear increasingly more conscious of how they look.
Although men’s fashion may always tail behind women’s fashion, the last few years have seen an explosion in menswear on the scene ranging from designer to high street. Jack Wills’ menswear department proved bigger than womenswear when they first opened in Dublin, H & M re-introduced their menswear range, with the David Beckham Bodywear collection and just this year, Isabel Marant introducing a menswear collection for the fast-fashion retailer. BT2 have also brought in contemporary brands such as Penguin in order to cater to every style preference.
Earlier this year, the Guardian newspaper reported sales of men’s tailored clothing in Britain jumping 26 per cent in 12 months. According to analysts at the market research firm, Euromonitor International, in 2011 the United States womenswear market grew by just 1.4 per cent against a significantly higher 5.3 per cent in menswear. In order to support the demand, in June 2012, Britain launched a new men’s fashion week- London Collections: MEN.
It can be argued that this could potentially be a result of the media’s obsession with women’s physical appearance since the start of time. Has the media gone too far in exerting every commercial aspect of women’s body image and appearance. Have they been forced to change their tune or is the metro-sexual man simply a product of the progressive time we live in. Fashion and beauty products have crept in and there’s no doubt men’s fashion is threatening a take over as men everywhere dress to impress.